Success doesn’t come from luck, talent, or being in the right place at the right time.
After three decades of working with international superstars, CEOs, Olympic athletes, and billionaires, I’ve discovered that extraordinarily successful people share similar patterns of thinking and behaviour.
Success isn’t some happy accident. It’s actually a learnable system that anyone can master.
The difference between those who achieve their dreams and those who don’t comes down to specific mental patterns and daily practices that can be learnt by anyone.
Whether you’re building a business, advancing your career, or creating wealth, these habits work because they align with how your mind naturally operates.
These aren’t complicated strategies you need a degree to understand. They’re beautifully simple shifts in how you think and act that build on each other day by day.
Below, I’m going to share with you the eight habits I’ve seen work magic in thousands of lives. But if you’re ready to get started right now, I’ve created something special just for you.
My Wealth Wiring hypnosis is a powerful daily practice that helps you truly believe in your worth and see abundance everywhere. And it’s my free gift to you just for being here.
Why not start listening today while you read on? When you understand how your mind works and can rewire your beliefs around money and success, everything changes.
Why Habits Matter More Than Willpower
Most people believe success requires constant motivation and iron-clad willpower, but that’s exactly why most people struggle. Motivation is fleeting, habits are forever.
When you rely on willpower alone, you’re fighting an uphill battle every single day. But when you build the right habits, success becomes automatic.
Here’s something fascinating: doing something consistently actually changes who you are far more than any one-time success ever could.
When you repeatedly practice successful behaviours, your mind begins to see you as a successful person. This goes beyond positive thinking by tapping into how your mind actually works.
There’s a fundamental rule of the mind that I teach in RTT: your mind moves toward what’s familiar and away from what’s unfamiliar.
Most people unconsciously make failure familiar through negative self-talk and limiting beliefs. But successful people do the opposite: they make success, wealth, and achievement feel natural and expected
Science is now catching up to what I’ve seen in my practice for years. When you repeat something enough, your mind actually rewires itself, creating new neural pathways that make positive behaviours easier over time. What feels difficult initially becomes effortless through practice.
This is why successful people don’t struggle with the same challenges as everyone else. They’ve trained their minds to automatically think, speak, and act in ways that create results. Once these patterns become habit, success isn’t something they do. It’s who they are.
Let me share with you the 8 habits that every successful person I’ve worked with has in common (and how you can retrain your mind for success).
Habit 1: Believe You Are Worth It
Success begins with self-worth because everything else flows from this foundation.
In my thirty years as a therapist, I’ve seen this pattern repeatedly: the most successful people have an unshakeable belief that they deserve their achievements. They don’t apologise for their success or downplay their worth; they embody it completely.
When you truly believe you’re worthy of success, you can ask for what you deserve with confidence. You pursue opportunities without hesitation. You don’t sabotage yourself when good things happen because deep down, you know you’ve earned them.
So many people I meet are stuck in this painful loop of thinking they’re not enough.
They think they’re not smart enough, not experienced enough, not connected enough. These feelings of inadequacy limit your mindset and your actions. When you don’t believe you deserve success, you unconsciously make choices that confirm that belief.
I created the “I Am Enough” movement because this single belief transforms everything. When you know you’re enough, you stop settling for less than you deserve in relationships, career opportunities, and financial compensation. You stop working twice as hard for half the recognition.
The remarkable thing is that your mind believes what you tell it most often. When you consistently affirm your worth, you’re literally rewiring your mind to see yourself as valuable and deserving. This practice trains your mind to recognise and create the success you deserve.
Here’s what I want you to try tomorrow morning: Look yourself in the eye in the mirror and say out loud: “I am worthy of success. I deserve to be well rewarded for my gifts. I am enough.”
Feel these words in your body. Make this feeling of worthiness familiar, and watch how differently you move through your day.
Habit 2: Take a Long, Hard Look at What You Want
When you get crystal clear on what you want, everything changes. Fuzzy dreams lead to fuzzy results.
One of the things I’ve learnt from working with extraordinarily successful people is that they know exactly what they want. Not just “I want to be successful” or “I want more money,” but crystal-clear, specific visions that they can see, feel, and almost taste.
Most people have fuzzy dreams rather than concrete goals. They say they want success but can’t describe what that actually looks like in their daily life. Successful people take time to examine their desires deeply and honestly.
Ask yourself these life-changing questions:
- What do I actually want?
- What does success require of me?
- What skills must I develop?
- What relationships do I need to build?
- What am I willing to sacrifice to get there?
In the 1990s, I didn’t just want to write a book. I wanted to write a bestselling book that changed people’s lives. That specificity forced me to ask harder questions: What does it take to write a bestseller?
I realised I needed to become a compelling speaker to promote it, understand marketing, and build relationships with media outlets. The clearer my vision became, the clearer my path forward.
This applies to every field. If you’re an artist, it’s not enough to paint beautiful pictures. You must take them to galleries, build relationships with collectors, and learn to present your work confidently.
If you’re building a business, you must master marketing, sales, and customer relationships.
Clearly defining what you want and honestly figuring what it takes to get it is what separates successful people from those who struggle.
The next step for you is to get crystal clear on your desires.
To do this, try vision journaling. Write in detail about your ideal day five years from now. Where do you live? What work are you doing? How do people respond to you? What does your bank account look like? The more specific you become, the more your mind can work towards making it real.
Habit 3: Do the Work
Here’s the truth: all the brilliant plans in the world mean nothing if you don’t actually do the work.
I’ve met countless people with ingenious ideas, detailed strategies, and impressive business plans who never achieve their goals. The difference between dreamers and achievers is execution.
Successful people understand a fundamental truth: knowledge without action is worthless. You can attend every seminar, read every book, and hire the best coaches, but if you don’t consistently do the work, nothing changes.
You know what I’ve noticed about all my successful clients? They’d rather take messy action today than wait for the perfect moment that never comes.
They know that doing something badly today beats doing nothing perfectly tomorrow.
When I decided to become the most successful therapist in the UK, I didn’t wait until I felt confident. I made difficult phone calls to journalists every single day, asking them to write about my work. I didn’t enjoy cold calling, but I understood it was part of the work required to reach my goal.
The beauty is that when you do something consistently, it becomes easier. Your confidence grows with repeated action. What feels impossible at the beginning becomes natural through repetition.
Add this to your daily practice by identifying one “non-negotiable” action that moves you toward your biggest goal. Commit to doing it every day for 30 days, regardless of how you feel.
This single habit will transform your results more than any motivation technique ever could.
Habit 4: Do Not Take No for an Answer
When someone tells you no, they’re not closing a door forever. They’re just redirecting you to something better.
Super-successful people hear “no” constantly, but they’ve learnt to translate it differently. When someone says no, they hear “not today,” “not in the current state,” or “not for us.” But they don’t hear “never.”
I watch Dragons’ Den regularly, and there’s a perfect example of this mindset. A man brought a little ride-on suitcase called Trunki to the show. The strap broke on his prototype, the investors laughed, and they said it would never sell. He didn’t hear a final rejection; he heard a delay, not a denial.
Today, if you’ve been to any airport in the Western world, you’ve seen Trunki everywhere because children absolutely love it. That man could have given up after the public humiliation, but he chose to see it as valuable feedback instead.
Meryl Streep was told early in her career that she’d never make it because she wasn’t beautiful enough. Her response was brilliant: “That’s one opinion in a sea of opinions; I’ll find another.” She understood that one person’s rejection doesn’t define your worth or potential.
One of my books was turned down repeatedly. I remember the thud of rejection letters hitting my hall floor through the letterbox. Instead of taking it personally, I told myself, “They’re the wrong publisher; someone will love this book.” I kept sending it until someone did.
Now I’ve published seven bestselling books and I’m working on my eighth.
Resilience turns “no” into “not yet.” When you develop this resilience mindset, you become like a rubber ball that gets stronger with each impact.
Quick exercise: Think about your latest rejection or setback. Reframe it as a lesson. What did it teach you? How can you use that information to improve your approach next time?
Habit 5: Take Action Every Day Toward Your Goals
The compounding effect of daily action is where real transformation happens. Very successful people don’t wait for Monday, the first of the month, or the new year to start pursuing their goals. They take action every single day, even when it’s just a small step forward.
When I decided to write a bestselling book that truly helped people, I wrote five and a half days a week, mostly writing with a little research. But here’s the crucial part: on my “day off,” I still did something. I watched a helpful video, studied bestselling titles, did spell-check or grammar work, wrote acknowledgments, or worked on the index.
One action every single day makes you feel like a massive winner. It builds momentum that becomes unstoppable over time. Even fifteen minutes of focused effort compounds into extraordinary results when maintained consistently.
This is what I call the “one small step” method. You don’t need to work ten-hour days to achieve your dreams. You need consistent daily progress that your mind can sustain long-term. Small actions repeated daily beat sporadic bursts of intense effort every time.
Something amazing happens when you work on your goals every single day. Your mind starts to see you differently. You become the type of person who achieves things because you have evidence of your commitment.
This snowballs into powerful momentum that carries you to the vision you have of yourself as successful.
Right now, I want you to pick one thing, just one small thing, that you’ll commit to doing every day no matter what.
What’s one thing you can commit to doing every day for the next 30 days that will move you closer to your biggest goal? Choose one specific, measurable, and small enough that you can’t make excuses.
Habit 6: Do What You Don't Want to Do First
If you want to grow, you have to get comfortable with being uncomfortable. Successful people know this secret. You must be prepared to do what you do not want to do to get where you want to be. On the way to your goals, you’ll encounter tasks you don’t love, but when you’ve made it, you can be selective.
This is commonly known as the eat the frog principle: tackle your hardest or least pleasant tasks early in the day when your willpower is strongest. Most people procrastinate on difficult tasks, then spend the entire day dreading them. Successful people flip this script completely.
When I was building my therapy practice and aiming to become the most successful therapist in the UK, I cold-called journalists every single day asking if they’d write about my work. I never enjoyed it because no one loves cold calling, but I understood it was necessary work.
This rule is simple: do it first. Make the difficult call first, ask for help first, chase the money you’re owed first. If you wait all day thinking “I’ll do it later,” you’ll inevitably say “I’ll do it tomorrow.”
People who succeed do what they actively dislike to reach their goals; people who fail give up the dream rather than face the disliked task.
Here’s something remarkable: when you do something enough times, you often start to enjoy it. Your confidence grows with competence, and what once felt terrifying becomes routine.
The tasks you’re avoiding right now are probably the exact ones that will accelerate your progress most dramatically. Your avoidance is a compass pointing toward your breakthrough.
Integrate this into your daily practice by identifying and completing your top avoidance task before noon each day The thing you least want to do is often the thing that will move you forward fastest. Tackle it early, then enjoy the rest of your day knowing you’ve already won.
Habit 7: Praise Yourself
External praise is inconsistent, but self-praise builds lasting confidence. Most people wait for others to recognise their efforts and validate their worth. Successful people understand that if you can’t tell people how good you are, they’ll never know.
Your mind believes what you tell it most consistently. If you constantly criticise yourself or downplay your achievements, that’s exactly how you’ll feel and act. But when you actively acknowledge your wins and strengths, you’re literally training your mind to see evidence of your capabilities.
Think of praise as a muscle that grows with use and withers without it. On your commute or at home, practise saying things like: “Today I was on fire.” Tell others, without bragging: “I happen to be one of the best at this,” the way a great doctor, chef, or pilot would confidently state their expertise.
I once flew from Los Angeles to London through awful turbulence. The pilot came on and said, “Don’t worry; I’m the most experienced British Airways pilot on this route, and in twenty minutes we’ll be out of it. We just took a little Disneyland detour.” We didn’t think he was arrogant; we were reassured by his confidence because we wanted the best handling our safety.
Learn to say, “I’m the best, most skilled, most qualified, and/or most experienced.” If you don’t have a boss to praise you, that job becomes yours. You must grow your praise muscle because knowing you’re good is an inside job that cannot be outsourced.
To embed this into your outlook, every evening, list three wins from your day, whether big or small. Did you make that difficult phone call? Handle a challenging situation well? Show kindness to someone? Celebrate these moments because success is built from small victories compounded over time.
Habit 8: Delay Gratification
Success is really about saying ‘not right now’ to instant gratification so you can have something even better later.
Humans are naturally wired for work followed by reward: tidy your room, then get a biscuit; finish dinner, then play; do the work, then enjoy dessert.
But if you take the reward without doing the work, a part of you feels “I didn’t earn this” and wants to get rid of it.
The famous marshmallow test perfectly demonstrates this concept. Children were told, “If you don’t eat this marshmallow for ten minutes, you’ll get another one.”
Some ate it immediately; others turned their chair away, bit their lips, or fiddled with their hands to resist temptation.
Decades later, researchers followed up with these children. Those who had learnt to delay gratification didn’t just perform better academically and financially, they also had better health and stronger relationships throughout their lives.
You can put this into practice immediately. In the morning, think: “I’ll enjoy that great breakfast and coffee after I make the difficult call.” At lunch: “I’ll take that walk in the park after I send the important email.”
Turn pleasures into rewards you unlock by completing meaningful work.
It’s about setting up your day so you feel amazing about what you’ve accomplished AND enjoy your rewards even more. When you earn your rewards, you enjoy them more fully and build the habit of following through on commitments.
To get started, pair each daily reward with a specific achievement. No morning coffee until you’ve reviewed your goals. No social media until you’ve completed one important task.
Watch how this simple shift transforms both your productivity and your sense of accomplishment.
Common Success Blockers
Even when you’re doing everything right, you’ll bump into the same roadblocks everyone faces. Let me show you how to navigate them. Recognising these patterns is the first step to overcoming them.
Fear of rejection stops people from asking for what they want, whether it’s a promotion, investment, or partnership. But here’s the truth: rejection doesn’t define your worth. It simply provides information about fit and timing. Every “no” brings you closer to the right “yes.”
Procrastination disguises itself as perfectionism or waiting for the “right moment.” The reality is that perfect timing doesn’t exist. Successful people take imperfect action because they understand that course correction is easier than starting from zero.
“Not enough” beliefs create a constant sense of inadequacy that sabotages your best efforts. When you believe you’re not smart enough, experienced enough, or worthy enough, you unconsciously make choices that confirm these limiting beliefs.
Waiting for perfect timing is perhaps the most costly blocker of all. People wait until they feel more confident, have more money, or possess more knowledge. But confidence comes from taking action despite fear, not from waiting until fear disappears.
The solution to all these blockers follows the same pattern: affirm your worthiness, take action daily, and embrace discomfort as growth. When you consistently apply the eight habits we’ve covered, these obstacles become stepping stones rather than roadblocks.
Successful people face the same fears and doubts as everyone else. The difference is they’ve trained themselves to act in spite of these feelings, not wait until the feelings change.
Putting It All Together: Your 30-Day Success Habit Plan
Building all eight habits simultaneously will overwhelm you, so start slowly. The key is to layer these habits gradually, allowing each one to become natural before adding the next.
Week 1: Foundation (Habits 1-2)
Start with self-worth and clarity because these create the foundation for everything else. Begin each morning affirming “I am worthy of success” and spend ten minutes visualising your specific goals.
Use vision journaling to get crystal clear about what you actually want and what success requires of you.
Week 2: Action and Resilience (Habits 3-4)
Add consistent daily action and resilience training. Choose your non-negotiable daily task and commit to it regardless of how you feel. When you encounter rejection or setbacks, practise reframing them as redirection rather than personal failures.
Week 3: Strategic Discomfort (Habits 5-6)
Layer in the “one small step” method and tackling uncomfortable tasks first. Identify your biggest avoidance behaviours and handle them before noon each day. This week will feel challenging, but you’ll see dramatic progress.
Week 4: Internal Systems (Habits 7-8)
Complete your foundation with self-praise and delayed gratification. Create your daily wins list and restructure your rewards to follow meaningful work rather than precede it.
Beyond 30 Days
Don’t try to perfect all eight habits immediately. Focus on consistency over intensity. These habits work because they compound over time, not because you execute them flawlessly from day one.
The goal isn’t to transform overnight but to become someone who naturally thinks and acts like a successful person. Once your mind expands to this new dimension, it doesn’t go back.
Your Success Starts with Daily Habits
Success is built daily with these eight transformative habits, not through sporadic bursts of motivation or waiting for perfect conditions.
What separates high achievers from everyone else isn’t talent, luck, or connections. It’s the willingness to consistently apply these simple yet powerful principles.
You now have the exact roadmap that I’ve seen work for thousands of clients, from international superstars to everyday people building extraordinary lives.
The habits work because they align with how your mind naturally operates: believing you’re worthy, getting clear about your goals, doing the work consistently, bouncing back from rejection, taking daily action, embracing discomfort, praising yourself, and delaying gratification.
It doesn’t matter how long it takes you to climb the mountain—the view at the top is the same for everyone. Whether you naturally possess these habits or choose to adopt and learn them, success won’t just be where you go; it will come to you. What you move toward moves toward you.
Your potential expands as you move toward it, again and again, so you can’t even know its limits. Once your mind expands to a new dimension of thinking and being, it doesn’t contract back to its original size.
Choose one habit to start today. Don’t wait until Monday or next month. Pick the one that resonates most strongly with you right now and begin immediately. Massive action isn’t required; consistent action is.
I’d love to hear which habit speaks to you most powerfully and how you’re planning to implement it. Your transformation begins right now, in this very moment, when you decide that yes, you absolutely deserve the success you’ve been dreaming about.
Your transformation starts the moment you decide you’re worthy of the success you desire.
And to help you make these habits truly stick, I’ve created my Wealth Wiring hypnosis as a gift for you. It takes everything we’ve talked about today and gently embeds it into your subconscious while you relax, working with your mind’s natural ability to create lasting change.
Just 20 minutes of listening can completely shift how you think about wealth and success. Download your free Wealth Wiring hypnosis now and let’s begin this journey together.
