Develop A Normal, Balanced,Relationship With Food And Lasting Weight Loss By Eliminating The Root Causes Of Your Biggest Eating Struggles:

Our Online Nutrition Coaching Will Help You...

Step off the yo-yo dieting roller coaster and have healthy eating feel fun and nourishing again.
Stop binge and emotional eating and meet your true needs without turning to food.

Boost your metabolism and lose weight without rigid meal plans, tracking, or restrictive dieting tactics.

Step off the yo-yo dieting roller coaster and have healthy eating feel fun and nourishing again.
Stop binge and emotional eating and meet your true needs without turning to food.

Boost your metabolism and lose weight without rigid meal plans, tracking, or restrictive dieting tactics.

Step off the yo-yo dieting roller coaster and have healthy eating feel fun and nourishing again.
Stop binge and emotional eating and meet your true needs without turning to food.

Boost your metabolism and lose weight without rigid meal plans, tracking, or restrictive dieting tactics.

Step off the yo-yo dieting roller coaster and have healthy eating feel fun and nourishing again.
Stop binge and emotional eating and meet your true needs without turning to food.

Boost your metabolism and lose weight without rigid meal plans, tracking, or restrictive dieting tactics.

How We Do It

The Diet Freedom Model™

Awaken

Awaken to the psychology and biology behind what’s driving the root issues of your unwanted eating and weight symptoms and unravel the TRUTH about why dieting doesn’t work.

Replace

Replace old habits and restore a healthy relationship with food using results-oriented eating psychology, mind-body, and clinical nutrition how-to strategies designed to get to the root issues.

Rewire

Rewire your noisy brain responsible for self-sabotaging behaviors, body shame, and limiting beliefs, and improve your confidence, anxiety, emotional eating, and success in ALL areas of your life.

Condition

Condition your new habits and new mindset into forever success with personalized routines designed to provide you the on-going structure, consistency, and accountability you need to continue to win.

Hi! I'm Shelby

Certified Mind Body Eating Coach | Online Nutrition Coach | Weight Loss Practitioner

I help frustrated, motivated individuals put to rest once and for all their binge eating, emotional eating, or any other lifelong dieting struggles so they can sustainably lose the weight and most importantly – live a life filled with FREEDOM and FULFILLMENT as the healthiest, happiest, authentic version of themselves!

I’ve been an online nutrition coach for 16+ years (13 years online), helping professional athletes, business executives, fitness enthusiasts, men and women of all ages across the globe find peace and freedom from dieting, and it is by NO accident our paths have crossed today.

I too have faced and overcome my own food and body issues and know EXACTLY what you’re going through AND what you also need to succeed and free yourself from the chronic weight cycling and emotional dieting head games.

I’m a passionate entrepreneur, wife, and momma of 4 fur babies – on a mission to create massive impact in the world in the realm of disordered eating that is so desperately needed.

My Clients Love Their Sustainable Results

PODY G

Dieting since she was 7 years old, Pody still struggled with food at the age of 64. Her biggest fear was she would die young. Pody finally healed her relationship with food after struggling for more than five decades, lost weight, improved her A1c, and proved it’s never too late to change!

PODY G

Dieting since she was 7 years old, Pody still struggled with food at the age of 64. Her biggest fear was she would die young. Pody finally healed her relationship with food after struggling for more than five decades, lost weight, improved her A1c, and proved it’s never too late to change!

PODY G

Dieting since she was 7 years old, Pody still struggled with food at the age of 64. Her biggest fear was she would die young. Pody finally healed her relationship with food after struggling for more than five decades, lost weight, improved her A1c, and proved it’s never too late to change!

“Shelby has changed my life!”

“Shelby has changed my life! She’s an amazing coach that knows what to say and makes you feel safe, and able to express your true emotions! Learning Intuitive eating has been a game changer for my mental health, outlook on life, and my body image. I was struggling with serious binge eating, and eating large amounts of sugar. I thought struggling was going to be my life forever. Now I feel in charge, and free to eat the foods I want and also trust my body to know what to do. I learned you can still look great and live life at the same time. I highly recommend going through this journey with Shelby!“

Leah Hyman

“Get to the ROOT of your eating & body stuff”

“What I love about Shelby is that she got to the root cause of my overeating and body image issues. So many other programs only deal with the symptoms of overeating via weight loss and exercise. Inevitably, I swing back into my old patters. Why? Because I didn’t deal with the root cause.

Shelby establishes routines and practices that address these root causes and conditions. So now, issues that I’ve struggled with for decades, are finally abating. Thank. You. Shelby.

Leah Hyman

"A Pivotal Step In Healing Journey"

“I’ve struggled with an unhealthy relationship with food and binge eating disorder for over twenty-five years. I didn’t know if I could ever truly have a healthy relationship with food, but now I know that I ABSOLUTELY CAN! Working with Shelby was one of the best investments I’ve ever made in myself. The program is free of harmful “diet” culture and full of tools to help you peel back the layers of your beliefs about food in order to heal and have a much healthier relationship with food. Now that negative thoughts regarding food have lessened significantly thanks to my work with Shelby, I have a lot more time to do the things that bring me joy. My quality of life has improved immensely.

Leah Hyman

FREQUENTLY ASKED QUESTIONS

Disordered eating is a term used to describe a wide range of abnormal, unhealthy eating behaviors but don’t worry, it doesn’t mean you have an eating disorder! It includes behaviors like binge and emotional eating, cutting out entire food groups, feeling stressed about counting calories, guilt, shame, or anxiety around food, chronic yo-yo dieting, hyper-focus on weight or poor body image.

Basically if you’ve yo-yo dieted for years and/or have struggled with your weight for as long as you can remember, you’ve got some unhealthy eating habits. These behaviors are easy to hide but 50% of U.S adults struggle with disordered eating, a.k.a. their relationship with food!

Disordered eating is 10000% resolvable but requires expert coaching that no surface level diet plan can provide. Without the right help these issues can lead to continued weight cycling, emotional wellness concerns, social withdraw, and overall negative relationship with food.

A nutrition coach is a nutritionist or dietitian PLUS coach, counselor, mentor and motivator. They are professionals from diverse backgrounds and education who work with individuals and groups in a client-centered process to facilitate and empower clients to achieve personal health and wellness goals.

Nutrition coaches advise on matters of food and nutrition but have an extra superpower in coaching. You could know all there is about food, but then comes that part where you actually have to do it and keep doing it. Coaching is the bridge between taking what you know, teaching you what you need to know, and putting it into action successfully. It is a critical component to losing weight, and what you need to feel supported at every level in becoming who you want to be by building the awareness, knowledge, skills, and mindset necessary for long-term success.

All of our online nutrition coaches have a minimum background as a Certified Mind Body Eating Coach (CMBEC). A CMBEC has gone through in-depth training at the internationally acclaimed Institute For The Psychology Of Eating (IPE). The IPE is the only school in the world that teaches an eating psychology designed for everyone who eats – one that creates lasting transformation and healing in people’s lives.

A CMBEC hyper-focuses beyond surface level food and weight problems and dives deep into how your life, emotions, and personal world influence why and how you do food. We focus ​on​ ​the​ ​fascinating connections​ ​between​ ​brain,​ ​body,​ ​and​ ​behavior.​ ​Simply​ ​put,​ ​​we know that what​​ you ​eat​ ​is​ ​only​ ​half​ ​of​ ​the​ ​story of​ ​good​ ​nutrition and help you identify the biological, psychological, emotional, and spiritual reasons for your biggest eating challenges, and help you tend to those places.

We recognize​ ​that​ ​challenges​ ​with​ ​eating,​ ​weight loss,​ ​and​ ​health​ ​are intimately​ ​connected​ ​to​ ​other​ ​primary​ ​life​ ​dimensions​ ​–​ ​relationship,​ ​family,​ ​work,​ trauma, ​sexuality,​ ​our search​ ​for​ ​meaning​ ​and​ ​fulfillment,​ life stress, work, ​and​ ​so​ ​much​ ​more.​ As these connections are made, action can be taken, healing can begin, and the dieting baggage naturally dissolves. No meal plan or macro counting can beat that!

Ultimately, all of this helps us help you to get to the ROOT issues behind your lifelong ​food and weight​ ​struggles, lose weight sustainably, and most importantly, get you back to being LIFE focused vs food focused!

Yes, absolutely! BUT we do things the right way, focusing on getting to the root issues that continue to drive your unwanted eating symptoms and cultivating a healthy relationship with food. We recognize that eating challenges are intimately linked to nutrition, but they can’t be solved by nutrition alone. Prepare to get clear answers to sustainable weight loss and to the challenges so many people experience around body image, binge eating, emotional eating, endless dieting, constant food worry, or feeling trapped in a food prison. Bye bye annoying, life-sucking diets!

FEEL IN Control AND AT Peace AROUND FOOD AND YOUR BODY

No matter how trapped you feel, our online nutritionists and proven Diet Freedom Model™ will guide you step-by-step to flip the switch from living to eat to eating to live and loving life and feeling good about yourself and your body!

Free Masterclass

The Diet Freedom Model™

The 4-Step System To Achieve Freedom From Emotional Eating, Binge Eating, And Lifelong Yo-Yo Dieting

…without counting, weighing, having to be perfect, and no matter how long you’ve struggled