Paid Advertising Specialist
Paid Advertising Specialist
We have a hugely exciting opportunity for the right candidate to join the Marisa Peer group of companies as the business continues to grow and develop.
As 2018 and 2019 winners of Stevie Awards including ‘Entrepreneur of the Year’, ‘Health & Pharmaceuticals Service’, ‘Woman of the Year’ and ‘The Lifetime Achievement Award’, this is your opportunity to work for a global training and development company that touches the lives of millions of people each year and inspires them to live their highest and best life.
You will be experienced and skilled in managing high-performing, paid campaigns across the Google network, and have a fascination with conversion rate optimization.
This is a full-time, remote position, based in the UK.
Areas of responsibility:
A clear understanding of CRO and funnel building.
Participate in forming effective paid search strategies.
Launch and optimize various PPC campaigns.
Oversee accounts on search platforms (e.g. Google Ads, YouTube).
Be involved in keyword selection and audience targeting.
Track KPIs to assess performance and pinpoint issues.
Produce reports for management (e.g. dashboards).
Suggest and develop new campaigns across multiple channels.
Keep abreast of PPC and SEM trends.
Experience setting up, optimizing, and managing digital media buys, ensuring deliverables are of the highest caliber and free of errors.
Clearly articulating successes and recommendations.
Knowledge of Facebook Ads.
Overseeing daily campaigns and making adjustments as necessary, ensuring you are constantly moving in the same direction as the company.
Identifying areas where traffic opportunities can improve revenue, increase margin, reduce cost, and increase profitability while improving efficiency.
Proven experience in a similar role.
Must have Google paid traffic skills.
Experience in data analytics and reporting.
Knowledge of SEO and digital marketing concepts.
Excellent communication skills.
A creative thinker who enjoys contributing ideas to create attention-grabbing content.
Analytical skills to analyze product performance, competitor, and sales data.
A team player who is also confident to work in a self-sufficient manner and does not require supervision.
Google Ads certification is a plus.
The successful candidate will be a self-starter who is confident in an entrepreneurial environment, embraces change, and the opportunity to learn and has a demonstrated track record of managing profitable, high-budget PPC campaigns.
Background on Marisa Peer
Marisa Peer is a world-renowned speaker, hypnotherapy trainer, and bestselling author. She has over three decades of experience as a therapist, has been listed in the Tatler guide to ‘Britain’s 250 Best Doctors’, and has been heralded as everything from “Britain’s Best Therapist” to a “pioneering motivational hypnotherapist, psychotherapist and a winning sports psychologist.”
Marisa has been a contributor and columnist to publications including Closer, Men’s Fitness, and major Sunday newspapers. She frequently appears as an expert on the BBC and television networks all over the world. She has been acknowledged as an inspirational speaker from TEDx and Conde Nast to the Royal Society of Medicine for her impassioned and effective approach to changing people’s lives from within.